Plumas County Tourism Invites Tourism Partners to New Brand Launch Preview

Aug. 28, 2026 (QUINCY, Calif.) – Plumas County Tourism invites county tourism partners and stakeholders to a preview of the new Visit Plumas brand and advertising campaign, which will launch later this year. The event will be held at multiple locations on Wednesday, Sept. 30. Participants can RSVP by clicking here for location options. The doors will open at 5:30 p.m., with the presentation starting at 6 p.m. The Plumas County Tourism Association partnered with DAE & Company, a full-service destination marketing agency, to design and guide this new chapter for Visit Plumas. The event will include information on the research and insights that shaped the strategy, the new Visit Plumas brand and visual identity, and offer a preview of upcoming advertising and website plans that will be implemented this year and in 2027. It will also provide ways that businesses can participate. “The goal is simple: get more people thinking about Plumas, give them more reasons to come, and make sure they encounter a clear, compelling story wherever they find us,” – Visit Plumas. A brand preview is available on a new stakeholder webpage, https://www.daeandcompany.com/visit-plumas-2026/